News & Community

Year of the Dragon – Lunar New Year

February 10th, 2024


We would like to wish a happy lunar new year to all. We hope the year of the Dragon will be a prosperous one for you all.

New Year, New Creations!

February 8th, 2024

We have come to what is supposed to be the end of winter and nearly the start of spring… and yet it is still so dull and chilly! With Christmas over and the festivities dying down, it feels like the warmer days will never come. But it is the perfect time to really focus on all the good things in our lives, New Year’s resolutions, and of course, revamping our wardrobe!

Read the rest of this entry »

Season Greetings from Alchemy

December 19th, 2023

Wynter Wassail

Midwinter’s night in the sacred grove of Crann Brethadh. A priestess casts a spell of veneration, just as her forebears had done on this very night since the world was young and icebound. And in the snowy heartlands of ancient Britain peasant folk continue the magical traditions of joyful, raucous tree worship to scare away evil spirits and provide a good harvest – The Wassail.

Evergreen trees were always powerful symbols of rebirth at the winter solstice, the shortest day of the year. The ritual of decorating the home with evergreen boughs and symbols of fertility at the winter solstice seems to have been passed down, more or less unchanged, since pagan times. It is a time where the fresh new sprigs of nature go underground and the maiden of spring sleeps. The Earth, like the Mother, carries the potential for future growth in her quietude. And in the depth of winter, the crone reveals herself, embodying wisdom, resilience, and the promise of eventual renewal.

Alchemy at Spring Fair 2024

November 22nd, 2023

Calling all Stockists – Alchemy will be at the Spring Fair 2024. Hall 4 Stand #4J14

Read the rest of this entry »

Officially Licenced Metallica Merchandise

July 14th, 2023

Alchemy has had the privilege of creating officially licensed band accessories since the darkest dawn of time! 2023 is no different Alchemy has been chosen to create new collection of accessories for Rock Royalty ‘Metallica’ in celebration of their ‘M72’ tour!

Read the rest of this entry »

Bizarre Mythical Beings

May 11th, 2023

When we think of mythical beings the usual suspects come to mind: unicorns, dragons, pixies and elves! But what about those creatures that come from other myths and legends? The creepy and down-right bizarre beasts that come from all corners of the earth and dwell in the deep.

Let’s delve in and take a look…

Read the rest of this entry »

Deadly Dolls in Horror

March 1st, 2023

Dolls. Cute, cuddly, childhood companions…but deadly? Horror films have used the anthropomorphic toys in many different ways from chilling china dolls to demonic marionettes! But what makes these supposedly adorable playthings so sinister? What is it about them that makes them so unnerving?

Read the rest of this entry »

Year of the Rabbit – Lunar New Year

January 22nd, 2023

We would like to wish a happy new year to all of our friends in the east. We hope the year of the Rabbit will be a prosperous one for you all.

The Curse of the Wolf

October 31st, 2022

Now the spooky season is in full swing, it definitely wouldn’t be complete without the horror stories of creepy mythology. One of the most infamous myths is of the ferocious Werewolf. Half man, half wolf – an amalgamation? An entity? Something entirely different? You’ve seen them in the movies and read a few books, but where did these beasts really come from?

Read the rest of this entry »

For The Love Of Cats

September 30th, 2022

Cats, either love or hate them, have undeniably been icons of worship throughout the ages. From revered Cat-gods to our furry companions, these feisty felines are a massive part of many cultures. So let’s take a look:

Read the rest of this entry »

Mary Shelley’s masterpiece: Frankenstein

August 31st, 2022

Frankenstein (aka The Modern Prometheus) is the enlightened gothic nightmare in which a mad scientist Victor Frankenstein creates a monstrous being from stolen body parts and brings him to life! A truly terrifying concept that was the first of its kind when first written by young Mary Shelley, and is the springboard to countless adaptions, inspiring and captivating an entire generation at the time of its creation and for many centuries thereafter. But there is so much more to the story than the seemingly simple premise.

Let’s explore the parts of Frankenstein!

Read the rest of this entry »

M’era Luna: Oh how we missed you

August 19th, 2022

And the sign said “Welcome B(l)ack”

Has it really been three years since we last cavorted on a field not of these sceptred shores? Had the travels there not been so dreadful, I may have forgotten these corona years had occurred as it felt like no time at all had passed once I was in the embrace of fun, frivolity, friends and fine music.

Read the rest of this entry »

Lammas and the legend of John Barleycorn

August 5th, 2022

Lammas: the first harvest festival of the Wiccan wheel of the year!

This rite is celebrated at the beginning of August (1st/2nd) and marks the grain harvest and the first yield from the union of the god and goddess. It is a spectacular time to commemorate, full of intriguing myths and fascinating deities to honour!

Read the rest of this entry »

Kill or Cure: Victorian Remedies

June 30th, 2022

The Victorian era is known for many advancements in society, and none so important as the understanding of medicine with the groundbreaking development of anesthesia and the establishment of antiseptic surgery. However, by today’s standards the practices are considered truly peculiar and on the verge of butchery in some cases! But the remedies used for the common ailments were undoubtedly fascinating.

Read the rest of this entry »

Review: The Lighthouse

May 31st, 2022

Warning – spoilers ahead!

From the esteemed director who brought us ‘The Witch,’ comes another disturbing tale of ‘The Lighthouse.’ The film is loosely based on Welsh folklore and tells the story of two men (actors William Defoe and Robert Pattinson) who become marooned on an island while working as lighthouse keepers and start to go insane. The film leans heavily on mythological themes while exploring both sexuality, identity, and madness in midst of a nightmare scenario!

Read the rest of this entry »