High atop the spires of Chalisbury a miracle is beheld.

Zaraphyre the phoenix, wonder of ancient Egypt and sacred bird to Thoth the god of alchemy lights the way out of winter darkness and into a new age of light.

For the old year passes and a new one shall rise triumphant from it’s ashes.

And so it seems the ideal opportunity to wish all of our Customers and friends a splendid festive season and a very happy, peaceful new year.

Alchemy Dates For The Diary

For some, the concept of finding any type of spider in their room makes them want to torch the house, while for others it is a complete love affair with those amazing arachnids.

There are so many fascinating variations of the species, even bordering on the magical. Let’s take a look at the incredible sights and skills of these creepy critters…

In our continuous effort to foster sustainability, we are thrilled to introduce our new jewellery packaging!

Snakes are one the weirdest creatures that live on this earth – feared in some cultures and revered in others, these slithering serpents are phenomenal beings that inspire fascination as well as dread. Enthusiasts keep them as pets while some countries experience them as deadly pests. From harmless grass snakes to crushing pythons, you can also find the most astonishing ones from around the globe that look as if they have come straight from Grimm’s fairytales! Let’s take a look:

Beltane blessings to all that follow! And to those that don’t.. maybe you’re wondering what it is all about?

Firstly, it is one of the eight Sabbats celebrated throughout the year by many Pagans marking the halfway point between spring equinox and summer solstice – and finally the beginning of summer! Officially observed on the 1st May (but continuing throughout the month), it is a time when the light is truly overcoming the dark, the sun is coming out and life is abundant everywhere. You can witness all this in the natural world around us – animals are having babies, flowers are in full bloom and (hopefully) the warmer days are now in full swing. And, if you are like me, you will be donning your biggest wide-brim sunhat, slathering yourself with high-factor sun cream, and finding a way to stay cool and look cool in the heat…

Are you a big fan of Alchemy? Love all things gothic and alternative? Have a flair for business and a passion for connecting with customers? Or perhaps you already have your own company and want to add some unique and beautiful jewellery, gift and home collections to your inventory? Well.. you can become an Alchemy stockist!

We would like to wish a happy lunar new year to all. We hope the year of the Dragon will be a prosperous one for you all.

We have come to what is supposed to be the end of winter and nearly the start of spring… and yet it is still so dull and chilly! With Christmas over and the festivities dying down, it feels like the warmer days will never come. But it is the perfect time to really focus on all the good things in our lives, New Year’s resolutions, and of course, revamping our wardrobe!

Wynter Wassail

Midwinter’s night in the sacred grove of Crann Brethadh. A priestess casts a spell of veneration, just as her forebears had done on this very night since the world was young and icebound. And in the snowy heartlands of ancient Britain peasant folk continue the magical traditions of joyful, raucous tree worship to scare away evil spirits and provide a good harvest – The Wassail.

Evergreen trees were always powerful symbols of rebirth at the winter solstice, the shortest day of the year. The ritual of decorating the home with evergreen boughs and symbols of fertility at the winter solstice seems to have been passed down, more or less unchanged, since pagan times. It is a time where the fresh new sprigs of nature go underground and the maiden of spring sleeps. The Earth, like the Mother, carries the potential for future growth in her quietude. And in the depth of winter, the crone reveals herself, embodying wisdom, resilience, and the promise of eventual renewal.

Calling all Stockists – Alchemy will be at the Spring Fair 2024. Hall 4 Stand #4J14

Alchemy has had the privilege of creating officially licensed band accessories since the darkest dawn of time! 2023 is no different Alchemy has been chosen to create new collection of accessories for Rock Royalty ‘Metallica’ in celebration of their ‘M72’ tour!

When we think of mythical beings the usual suspects come to mind: unicorns, dragons, pixies and elves! But what about those creatures that come from other myths and legends? The creepy and down-right bizarre beasts that come from all corners of the earth and dwell in the deep.

Let’s delve in and take a look…

Dolls. Cute, cuddly, childhood companions…but deadly? Horror films have used the anthropomorphic toys in many different ways from chilling china dolls to demonic marionettes! But what makes these supposedly adorable playthings so sinister? What is it about them that makes them so unnerving?

We would like to wish a happy new year to all of our friends in the east. We hope the year of the Rabbit will be a prosperous one for you all.

Now the spooky season is in full swing, it definitely wouldn’t be complete without the horror stories of creepy mythology. One of the most infamous myths is of the ferocious Werewolf. Half man, half wolf – an amalgamation? An entity? Something entirely different? You’ve seen them in the movies and read a few books, but where did these beasts really come from?