On 1st January 2027, Alchemy will begin its celebration of 50 years since its inception, in 1977.

Following the recent release of our “Regina Covenorum” pendant (P1005) some of our customers have expressed an interest in knowing more about the cryptic looking text featured on the piece. So we decided to take a few minutes to explain a bit about the text and its origin.

We would like to wish everyone a happy lunar new year. We hope the year of the Horse will be a prosperous one for you all.

There are dates that pass unnoticed … and then there is Friday the 13th!

If you’re anything like us, you’ll be busy on January 19th celebrating Edgar Allan Poe’s 217th birthday. The master of the macabre, poet of sorrow and the eternal muse for the gothic soul, his timeless stories and poems gave beauty to melancholy and meaning to madness.

Greetings,

They say all good things come to those who wait and for those attuned to the unseen, the wait has been worth it. As the seasons shift and the winter paints the world a darker hue, Alchemy invites you to step into a realm where myth meets artistry. Our brand-new jewellery range captures the dark allure of ancient legends, each piece telling its own story. From our new Death Cap earrings to our Evilution pendant, we have your outfit details covered for every occasion, our new pieces combining classic Alchemy design with dark and mystical stories of the past. These are not just accessories; they are wearable art.

You manifested it ….. we made it happen! That’s right, your favourite jewellery brand teamed up with your favourite clothing brand and created the perfect storm!

How Alchemy’s English Craft Became Part of Iron Maiden’s Global Impact

The very first Iron Maiden piece Alchemy created was back in 1980, based on the cover art of the band’s eponymous debut album, when Paul Di’Anno was singer, prior to Bruce Dickinson joining the crew. Issued under the brand name of Poker Rox, the original model was crafted as a faithful 3D rendition of Derek Riggs’ iconic Eddie artwork in the form of a pin badge, made to adorn denim and leather jackets. These of course were unofficial, as at that time the nascent ‘official band licensing’ concept was unknown to anyone but the odd sharp lawyer!

Last month, the Alchemy team proudly attended another year of the Las Vegas Licensing Expo. We headed over for three full days of back-to-back meetings with both our trusted licensees and a host of exciting new prospects.