Monthly Archives: August 2011

Excitement is building here at the Alchemy Studios as the launch of a stunning new look Alchemy Gothic Catalogue is only weeks away. As always the 2011/12 catalogue will be complete with many extraordinary designs, both old and new.

This year we have omitted the Alchemy Treasury section and have created a catalogue that will flow through all of the jewellery and accessory sections with ease. Alchemy giftware will be sat towards the back of the catalogue along with tees and licensed products.

We are pleased to announce that this year we have introduced model shots which perfectly display the jewellery grouped into sets, to help you visualise how the jewellery will look and present to you the matching items available.

We are constantly striving to enhance your Alchemy experience and trust that you will find the changes made a great help when viewing the catalogue!

We are sure that you will agree with us, that this years new catalogue will prove to be the very best yet!

As always with the launch of a brand new catalogue there will be whole range of new designs for you to feast your eyes on!

To receive this years stunning new look catalogue free of charge please email our new dedicated catalogue request email address cataloguerequests@alchemygroup.com with your name, address and contact telephone number to receive your very own copy!

Our loyal and long-term followers will not fail to notice the temperamental change in the general appearance of our upcoming, 17th, brand new ‘Alchemy Gothic’ catalogue. This marked difference is the latest step towards Alchemy’s aesthetic transcendence.

Prior to this and since 1984 the original collection was established as ‘Alchemy Metal-Wear’; born in the Dark Ages and of the ancient fires of Weyland’s forge. However, times change, and with it, the evolution of extraordinary design.

Over the years, demands have increasingly and innexorably lead much of Alchemy’s output down the path of a more alt-fashion direction, with Alchemy Gothic developing more refined designs and with a greater tendancy towards feminine atire.

Now, under the uberbrand Alchemy1977, Alchemy are the UK’s all-round alternative lifestyle-mongers, offering an unprecedented choice from a range of dedicated catalogues. Alchemy’s pedegree, background-history and long-experienced creative craftsmanship give you everything you want to refine and indulge your own personal tastes.

As a direct consequence of this and by popular demand ‘Alchemy Gothic’, per-se, has developed and moved-on to create the World’s most original, exciting and sophisticated, alternative fashion jewellery collection, (catalogue out on September 8th). However, old-school, hard core metal and noise has not been neglected; flip the alternative culture coin and the end of this year is celebrating Alchemy’s spectacular restoration of its classic, testosterone-charged Alchemy Metal-Wear collection, with a stunning new catalogue of metal-focused accessories including a host of brand new hard and edgy designs.

The Alchemist has a rendezvous with the past…

Here is your opportunity to design your very own Alchemy Metal-Wear pendant in solid sterling silver!

Metal Hammer have their 25th anniversary in October, and to celebrate Alchemy have teamed up with Metal Hammer, to give one privileged Hammer or Classic Rock reader the fantastic opportunity to design a special edition, new Alchemy Metal-Wear pendant. The winner will receive a one-off, solid sterling silver version of their design, plus five regular pewter editions.

Your design can be presented as anything from a pencil drawing to a digital rendering, but it is the subject, its style and shape, proportions, originality and overall appeal that will determine the judges’ choice, not the drawing’s technical quality. The pendant can be no bigger than two-and-a-half inches long.

The winning entry will be modelled by Alchemy Studios’ sculptors, and will go into limited-edition production, in pewter, to be sold worldwide, with full credit to the winning designer. The winner also gets £250 worth of Alchemy credit!

Visit www.futurecompetitions.com/alchemy/Default.asp

To further celebrate the 25th anniversary season, check out the Metal Hammer Editor’s monthly choice of rock accessories with a rather lovely 25% savings! Check http://www.myfavouritemagazines.co.uk/metal-hammer-alchemy/ for this month’s selection of Alchemy MetalWear.