London 2012 Olympics
July 25th, 2012
London’s 2012 Summer Olympics will be the biggest event in the UK this year. It’s the third time that England’s capital has hosted the games and very soon almost 200 countries will be competing against each other in 26 different sporting activities. We’re are now just 2 days away from the massive opening ceremony, which will kick-start the competitive event.
The Olympic games originated in Ancient Greece where they were held every four years at Olympia in honour of Zeus, the king of their gods. They are believed to have begun around 776 BC as a much smaller event with fewer, male-only participants. Back then, you’d have been just as likely to see athletes taking part in chariot racing as wrestling! Naturally, times have changed and nowadays not only are women allowed to compete but we’ve also got inspiring events such as the Paralympic Games too.
In honour of the Olympics’ origins, Alchemy invites you to explore two famous Hellenic myths through our English-crafted jewellery. The Gorgon’s Eye ring [R.153] and belt buckle [B.77] both pay homage to the snake-haired gorgon Medusa and Icarus Ex Machina necklace [P.556] is a steampunk interpretation of Icarus’ wax and feather wings as created by his dad!
You can order the Gorgon’s Eye Beltbuckles by browsing our recommended online dealers at