News & Community

Category: Uncategorized

Best of: My favourite photo shoots for Alchemy England in 2019

February 28th, 2020

The following was adapted from an article originally posted at modellaesmeralda.blogspot.com.

This article is republished here with permission from the original author. You can read the full version by visiting their blog.

Disclaimer: This post contains advertisement – read more below.*

As every year, I have been shooting many photos for Alchemy England’s catalogues in 2019 and also got to wear their beautiful jewellery for other occasions. As I have been looking back on some old photos and finally started blogging again, I thought it would be a good idea to make a little feature with my favourite photos from this years’ shoots!

Read the rest of this entry »

Sweet Calentine

February 14th, 2020

This Valentine is all about love, warm hugs, kisses and appreciation. Yes, yes, I am talking about the best witch familiar, the graveyard guardian, the Ancient Egyptian pride and absolute dark beauty: the cat. And if you’re not convinced yet, here are a few reasons why we should be celebrating Calentine from now on.

Read the rest of this entry »

Vexed

October 31st, 2019

Goddess Pendant (P845)Some people don’t celebrate Halloween. They find it strange and scary. But, whatever their opinion they do celebrate it in the end…they just don’t realise it.

Read the rest of this entry »

Motorhead

May 17th, 2019

A recent enquiry from a ‘friend of Alchemy’ based in Australia, referred to an item he’d bought some 30 years ago from a Metal For Melbourne fest in Australia. The image above accompanied the message. His query was its identity and, in particular regarding the branding stamp on the reverse which simply said ‘POKER’.

Read the rest of this entry »

Alchemy’s Branding History

April 1st, 2019

The early branding of Alchemy jewellery was different to today’s markings. The company’s origins were, as is the case with many nascent companies, not straightforward and its identity evolved over time.

The very first products which launched the venture, around 1976, were a small collection of punk ‘anti-jewellery’, irreverent pins and pendants such as a toilet seat, a graffitied padlock and a bent screw, all made one at a time, hand cast from scrap lead and designed to shock! These were branded as ‘Poker’, with the name hand carved into the back of each model. Then, in 1977, we rented a small shop with a little room for a workshop behind. We named the shop Rieder’s Axe and the company, Rieder Design, after one of our heroes; a revered late 15th century Austrian armourer Kaspar Rieder, from Muhlau, Innsbruck who was a master metalsmith in magnificent gothic style, by appointment to Emperor Maximilian I.

Read the rest of this entry »

April Fool’s Day

April 1st, 2019

Alchemy will help you play a good trick on someone who does not know much about the dark world. All you have to do is stay as cold and serious as Morticia Addams.

Read the rest of this entry »

Valentine Ideas: a Little Help from Alchemy

February 13th, 2019

This year Alchemy will help you celebrate an amazing Valentine.
When you come home in the evening just follow these Alchemy steps and success is guaranteed!

Read the rest of this entry »

Year of the Pig – Luna New Year

February 5th, 2019

We would like to wish a happy new year to all of our friends in the east. We hope the year of the pig will be a prosperous one for you all.

To learn more about the Luna New Year you can read our blog from last year here.

Gothic Gardening

April 27th, 2018

As spring starts to unfurl now is the perfect time to get out into your garden (before summer really hits and you risk exchanging that deathly pallor for a sun kissed shade of orange). And we all know goths secretly love being outdoors even the less witchy types will skulk around in mother nature’s bounty, just check out “Goths up trees” if you have any doubt! While I’m partial to the juxtaposition pretty pink and white flowers can make against beautiful black velvets – there are a number of ways you can bring a bit of darkness into your alfresco living space. The queen of goth gardening is undoubtedly Kat von D whose black garden is awash with… well, black. From black sunflowers to black heart vines, her Hollywood garden shrieks goth. But what of our slightly less clement climes? Dark plants were in vogue in Victorian and Edwardian times with plant breeders eager to pursue a rarity and bring out the black. Below is a list of some of my favourite black and dark purple plants.

Read the rest of this entry »

The Year of the Dog

February 2nd, 2018

In the western world the new year may seem to have been and gone an age ago but in the east it is only just arriving…

Read the rest of this entry »