News & Community

New M’era Luna Jewellery Available Now!

June 2nd, 2017

Here at Alchemy we are excited to announce the launch of our new “Man in the Moon” jewellery collection in collaboration with the ultimate Goth Festival M’era Luna. A simple, yet stunning, collection of jewellery designed to be perfect for everyday wear and all handmade in England from fine English pewter.

The full collection can be viewed online here.

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40 Years Of Alchemy – The Birth Of An Iconic Brand

May 26th, 2017

Alchemy England are celebrating their 40th anniversary this year. The alternative jewellery and gift brand is known all around the world for its high quality gothic, steampunk and metal wear, but did you know that it was born in a small bedsit in Leicester?

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The Case of Lidia and the Cuckoo Clock

April 21st, 2017

I have seen a few cases in my life. The work of a psychiatrist is quite surprising from time to time. I’ve had patients who thought they were possessed by the devil or thought they were being haunted, patients who believed they were constantly being followed or even patients who believed they came from another planet. I was able to cure most of them the answer being something as simple as confronting one’s fears. But Lidia…she was…something else.

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The Alchemy Range For Alternative Weddings

April 7th, 2017

Weddings for goths, steampunks, rockers and punks have never been more popular. Never mind conventional white gowns and traditional hymns, if you’re planning an alternative wedding, you’ll want to do things a little differently from the norm.

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The Pagan Festival Ostara

March 20th, 2017

Ostara is the one of the eight pagan festivals throughout the Wheel of the Year. Each season is celebrated and regarded as equally important. It is also a way to understand the natural world and its changes and become more in-tune with the environment. This is one of my favourite times of the year – if I could choose!

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Alchemy Rocks Returns In 2017!

March 16th, 2017

Alchemy Rocks – Alchemy’s officially licensed range of music jewellery – is back by popular demand! Originally known as Poker, the renamed brand includes official pieces from some of the rock and metal world’s most iconic bands.

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Alchemy Mugs Back by Popular Demand

March 10th, 2017

Our collection of mugs are back in stock by popular demand.

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The Gothic Colour Palette

March 3rd, 2017

Photo by Marija Buljeta
Clothing from The Gothic Shop

While black is the obvious staple of any discerning Goth’s wardrobe – it’s best viewed as the starting point. The canvas on which to adorn with striking flashes of different hues to bring in your unique meaning and personality to the fore. While every colour on this great earth can be woven in to your dark attire, there are a collection of essentials that are quintessentially Goth. Have a read below what each colour represents and choose to weave these meanings into your outward attire.

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Alchemy England Spring 2017 Collection

February 22nd, 2017

Alchemy England have extended their jewellery range just in time for spring. The new collection includes elegant necklaces, bangles, ear adornments and rings. The latest additions are made to a very high quality from skin-safe fine English pewter at Alchemy’s dedicated factory in England.

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Viking for a Day in York

February 16th, 2017

It’s time for Vikings fans, devotees of the Dark Age era and history buffs to break out the battleaxes and launch the longships, as, starting on the 20th of February, the historic English city of York will be playing host to the 33rd annual Jorvik Viking Festival. The largest event of its kind in Europe, the Jorvik Festival attracts re-enactors, experts and traders from all over the world. Jorvik is the Norse name for York, back when it was the Viking capital of England. It’s also the name of the interactive museum and archeological attraction who run the festival.

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Merciful Fate

February 10th, 2017

I knew I was cursed the moment I set my eyes on him. I don’t know how he did it but I was completely mesmerized by his features, his dark eyes and unbelievably kissable smile. It was as if time had stopped just for me to observe the beauty that stood before me. I wasn’t having an easy life lately. I was so buried in problems and stress that I hardly paid any attention to my surrounding. Until he forced me to.

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Twas the Fright Before Christmas…

December 23rd, 2016

For many of us, Christmas is all about spending time with family. Being more realistic, it’s often more about sitting around the TV with people we seldom see. So, what do you do if you want to watch something dark and spooky, but everyone else insists on something seasonal? We asked our resident horror expert Gavin Baddeley if there was anything that ticked both boxes, and he assured us that there was. Take it away Gavin…

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Dark Christmas Tales

December 16th, 2016

What better way to celebrate Christmas than with a few grisly horror stories?

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Ouija

November 4th, 2016

1Have you ever tried an Ouija board? I have the feeling many of you have, yet, I don’t know how many of you have actually dealt with the consequences. I tried the Ouija board when I was around 15 years old. I haven’t touched one ever since.

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Mera Luna 2016

October 28th, 2016

p1080622-sqA few weeks have now passed since we were sat in a field beneath a beautiful full moon, chatting and drinking with good friends in a field of a thousand more friends still unmet…

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