The Origins of Alchemy England. Est. 1977.
Welcome to Alchemy England, where creativity dances with the light of rebellion! For nearly five decades, we have been at the forefront of alternative culture, crafting unique pieces that resonate with the edgy, the bold, and the unapologetically different. ‘Extraordinary Design’ for extraordinary individuals!
Founded in 1977 by two audacious brothers, one a punk, the other a metal-head. Alchemy began as a dream, forged in the heart of a tiny kitchen. With nothing but a makeshift metal-melting set up on a single ring gas stove and an insatiable desire to create, they hand-crafted one-of-a-kind jewellery that captured the spirit of the underground. Selling their creations from the boot of their car at festivals across Europe, the brothers unknowingly laid the foundation for a legacy that would transcend generations.
As whispers of their extraordinary designs spread like wildfire, Alchemy evolved into a cultural phenomenon. Becoming the go-to brand for iconic jewellery and merchandise, collaborating with legendary bands such as Iron Maiden, Metallica, Motörhead, and AC/DC.
What started as a humble venture transformed into an internationally recognised brand, celebrated for its distinctive Gothic, fantasy, and history-inspired aesthetic. Every piece of Alchemy jewellery, still to this day is proudly hand crafted in Leicester, England and embodies Alchemy’s commitment to artistry and quality, ensuring that the legacy continues.
As the demand for their unique creations grew, so did the vision. Alchemy expanded its product portfolio to include complementary gifts and home décor items, all born from the same raw creativity that ignited the journey. All designed by Alchemy’s talented artists in England to compliment the iconic jewellery collection.
Beyond the signature jewellery Alchemy diversified and embraced new horizons by venturing into artwork licensing. Meeting the ever-growing demand for their striking designs and became leaders in crafting promotional jewellery, gifts, prestigious awards, and high-profile merchandise embraced by brands such as, Classic Rock, Cosmopolitan, and Virgin Money. Alchemy was also honoured to create the Five Finger Death Punch’s iconic mic stand.
From humble beginnings to a globally recognised brand, Alchemy England continues to push boundaries, inspire creativity, and redefine alternative culture, one bold, iconic design at a time.
Whether you’re a devoted fan, a kindred spirit, or a potential business collaborator, we invite you to join the Alchemy family. Here’s to the next 50 years of rebellion, creativity, and unforgettable style!
Welcome to Alchemy England—where every piece tells a story, and every story is a celebration of the extraordinary!